I’m a creative leader with 16 years across design, brand strategy and digital content. Right now I’m Head of Creative at Village Cinemas, building a brand handbook the whole business can use, not just the designers, and establishing a brand new creative department from the ground up.

I also co-founded Margaret Studio with my partner Tyler, a small creative studio helping small and medium businesses look and sound their best through strategy, design and content that all pulls in the same direction.

A few things I believe:

• Brand consistency is a culture problem, not a design problem. When everyone feels like a custodian of the brand, you stop needing to police it.
• Strategy and creative should live in the same room. Work gets stronger when the thinking and the making happen together.
• The best teams are built on clarity, trust and genuine feedback, not just talent.

If your business needs content and design support, Margaret Studio would love to hear from you: margaretstudio.com.au