Cotton On x Maxine Wylde



Cotton On x Maxine Wylde


Marketing collateral for the bag collection collaboration between Cotton On x Maxine Wylde.

Design direction of the A5 menu cards for the PR event. Developed a typographic style for the event and mentored junior team members to roll out final assets.

Design direction of the social stories for the Maxine Wylde collaboration. Worked together with a team of digital designers to develop and refine the creative treatment across the entire campaign. Featured here is the launch story and competition teaser frame.