I’m a highly experienced Creative Manager with a passion for digital, print, brand, and process. I lead teams, studios, stakeholders, and projects, transforming creative vision into seamless, impactful experiences.

With 14+ years in the industry, I’ve worked across print, digital, signage, packaging, branding, identity, UX/UI, and illustration. I stay ahead of trends and have a sharp eye for brand, ensuring every touchpoint connects meaningfully with its audience.

I have led teams of up to 20 creatives, specialising in art direction, graphic design, digital design, and copywriting. We worked hard, smart, and fast, delivering solutions that not only looked great but also solved real business problems.

In addition to my leadership role, I have hands-on technical skills in Figma, Sketch, and Adobe Creative Cloud, which allows me to be deeply involved in the design process and bring concepts to life. This also enables me to mentor my team, guiding them through technical challenges and helping them develop their own skills, ensuring continuous growth and high-quality work.

I thrive under pressure, think fast, and work intuitively. Feedback? I’m here for it. Whether giving or receiving, I believe in cross-functional collaboration at every level. It’s how we tell better stories, drive commercial success, and most importantly—build stronger connections.