Creative leader with 14+ years of experience and a rare mix of design, UX/UI and code skills. I build high-performing teams, craft seamless brand experiences and turn big ideas into even bigger impact, fast, fun and always on brand.

I bring a sharp eye for detail and a deep understanding of how every touchpoint shapes a brand, end to end across omnichannel campaigns, from print, packaging, signage and POS to digital campaigns, websites, EDMs, app design and social. I’ve led teams of up to 20 creatives, including art directors, designers and copywriters, delivering work that not only looks great but drives real business results.

I thrive in the thick of it, collaborating cross-functionally, solving problems under pressure and staying hands-on with tools like Figma, Sketch and Adobe Creative Cloud. This keeps me connected to the work and helps me guide and mentor my team through both creative challenges and technical detail.

I believe in the power of feedback and iteration, fostering a collaborative environment where ideas evolve and work becomes bolder, smarter and more impactful.