Creative Manager
Client: Cotton On Kids Project: I creatively directed and managed the Cotton On Kids X Barbie licensed collaboration campaign. From concept development to execution, I led the creative vision in … Continue readingCotton On Kids X Barbie
Client: Cotton On Kids Project: As the secondary campaign supporting the Barbie hero story, I led the creative direction and execution of the Cotton On Kids X Hot Wheels licensed … Continue readingCotton On Kids X Hot Wheels
Client: Cotton On Kids Project: I creatively directed and managed the October 2023 Christmas PJ’s launch for the Kids brand, which is the biggest campaign of the year for the … Continue readingCotton On Kids Christmas PJs
Client: Cotton On Project: Each year the creative team is tasked to create a trade event campaign for the Black Friday period. There are typically several phases to the event … Continue readingBlack Friday trade event
Client: Body Project: Updated and optimised layout for the Body brand page. This brand page was part of an A/B test which tested our current longer layout with a more … Continue readingBody brand page optimisation
Client: Body Project: Body launched a ‘Move Your Body’ eDM series featuring influencers and how they incorporate movement into their daily lives. I developed the creative concept, blending authentic storytelling … Continue readingMove Your Body eDMs
Client: Cotton On Body Project: I developed a series of templates designed for quick-turnaround promotions, which could be activated during monthly campaigns, often featuring multiple promotions aimed at driving sales … Continue readingBody promotional templates
Client: Latitude Financial Services Project: While freelancing at CHE Proximity, I worked on a suite of eDMs for Latitude Financial Services, designed in Figma. Each eDM required both desktop and … Continue readingLatitude eDMs
Client: AGL Project: During my freelance contract at CHE Proximity, I worked on a targeted campaign promoting AGL’s energy savings for seniors. The campaign included a DL flyer designed to … Continue readingAGL energy savings for seniors
Client: Kathmandu Project: Kathmandu overhauled their lifecycle eDMs, user flows have been developed and I was tasked to create the wireframes for the project. The first part of the project … Continue readingKathmandu eDM wireframes