Client:
The House of Life
Project:
Contracted by Dr. Marina, a renowned Eastern medicine specialist, I was tasked with creating a cohesive and sophisticated packaging and label suite that would encapsulate the essence of her wellness products. The design was envisioned to reflect the healing and holistic principles behind Eastern medicine while exuding a sense of luxury and refinement. The product range included wellness boxes, tea packaging, magnesium salts and sprays, as well as honey, each requiring unique but complementary designs to align with the brand’s ethos.
For the wellness boxes, I designed a premium, elegant look that conveyed the therapeutic nature of the products inside. Incorporating luxury gold foil accents, the design captured attention with its high-end appeal. The tea packaging was thoughtfully crafted to reflect the calming, soothing properties of the tea blends, using rich turquoise tones paired with delicate, intricate floral patterns. These designs were chosen to evoke a sense of tranquility and balance, with the gold foil providing an opulent touch to complement the natural healing qualities of the tea.
For the magnesium salts and sprays, the packaging needed to convey both relaxation and rejuvenation. The design kept the same luxe aesthetic, with gold foil and floral elements subtly incorporated to maintain brand consistency, while ensuring the products stood out as essentials in a self-care routine. The honey packaging focused on conveying purity and natural healing, with a minimalist yet elegant approach that allowed the product’s premium quality to shine through.
Across all product lines, the use of gold foil, rich turquoise, and intricate floral patterns created a harmonious and visually stunning suite that felt luxurious, holistic, and deeply connected to the Eastern medicine philosophy. Each design element was meticulously chosen to evoke a sense of well-being, spirituality, and elegance, ensuring that Dr. Marina’s products not only stood out on the shelves but also communicated the healing power within.
