Client:
Studio 7 Dancewear
Project:
For the rebranding project of Studio 7 Dancewear, I developed a comprehensive visual identity that elevated the brand’s presence in the competitive dancewear market. The project began with the creation of a fresh, modern logo that encapsulated the brand’s elegance and dynamic energy, appealing to both young dancers and professional performers. I also designed a detailed style guide to ensure consistency across all brand touchpoints, from digital platforms to print materials.
In addition, I crafted a visually engaging product catalogue that showcased Studio 7’s dancewear in a way that was both inspiring and functional for customers. The final element of the project was the design of new packaging, carefully tailored to reflect the brand’s premium quality while maintaining practicality for both in-store and online retail experiences. This rebrand not only transformed Studio 7’s visual language but also reinforced its position as a leader in high-quality, stylish dancewear.
