Client:
Spicers
Project:
The creation of dielines and the design application for housing Spicers sign and display stock was a strategic initiative aimed at providing designers and printers with sample-sized stock for easier decision-making when selecting the ideal material for their projects. By developing custom dielines, we ensured that each sample was neatly and professionally presented, making it easier for creatives to assess the quality, texture, and suitability of the stock for their specific needs. These sample kits were designed with functionality in mind, allowing designers to compare various types of Spicers materials in a tangible and hands-on way.
Sales reps were tasked with distributing these kits to printers and designers, providing them with an invaluable resource to evaluate different stock options before making purchasing decisions. The samples acted as both a practical tool and a subtle promotion, reinforcing the idea that Spicers’ stock would be the best choice for their upcoming projects. By offering these samples, Spicers not only helped designers and printers select the right material for their needs but also built brand loyalty, encouraging them to place future orders directly from Spicers for their next project. This initiative helped to solidify Spicers’ position as a trusted supplier in the design and print industry, ensuring that designers had everything they needed to bring their creative visions to life while streamlining their material selection process.