Client:
Cotton On Kids
Project:
As the secondary campaign supporting the Barbie hero story, I led the creative direction and execution of the Cotton On Kids X Hot Wheels licensed collaboration. Working closely with the Kids creative team, we developed a bold and energetic visual story that captured the spirit of the Hot Wheels brand. I oversaw the art direction, copy development, and design rollout across key channels including retail POS, homepage, EDMs, and both organic and paid social. The result was a dynamic and cohesive campaign that complemented the lead Barbie story while standing strong
in its own right.
