Client:
Cotton On Kids
Project:
I creatively directed and managed the October 2023 Christmas PJ’s launch for the Kids brand, which is the biggest campaign of the year for the brand.
The team and I conceptualised this campaign along with November and December campaigns as a 3 month campaign arch. Elements from each month integrated together. Building on the theatre instore and cohesively coming together in all digital elements, including website and social.
I managed this campaign from conceptual through to final assets for print, digital and packaging for the brand.