Client:
Cotton On Kids
Project:
I creatively directed and managed the Cotton On Kids X Barbie licensed collaboration campaign. From concept development to execution, I led the creative vision in partnership with the Kids creative team. Together, we crafted the campaign’s art direction, copywriting, and design to align with both brands’ playful and iconic identities. This was a fully integrated omni-channel campaign that spanned across retail windows, the homepage, eDMs, organic and paid social, ensuring a cohesive and high-impact customer experience across all touchpoints.
